Mission and Vision
Mission
To preserve and enrich the legacy of Basmati in India by ensuring the genetic integrity of the seed, by encouraging farmers to adopt scientific agricultural practices and by leveraging world-class rice processing technologies. Invest in research & development activities so as to emerge as the industry benchmark for product quality and customer service.
Vision
To deliver value to the customer, be profitable and establish leadership in core markets. The company strives towards diversification and expansion of the product portfolio and to command top position and ensuring effective brand promotion strategies.